Last updated on August 10th, 2015 at 01:19 am
Ok, so I’ve been blogging for a year this August and I still find there is so much to learn. I find social media so overwhelming. There are so many choices, how to you pick which ones to use? I’m on Instagram, Facebook, Twitter, Google Plus, Stumbled Upon and Pinterest. For me, that’s just too many! I need to focus on the ones that will generate more traffic to my blog.
I’ve read some blogs that say Pinterest is the social media site that generates the most traffic to there site. I found that so hard to believe since in almost 1 year of blogging, I don’t think Pinterest ever registered on Google Analytics as a referral site. After trying a few different things, I now know that I was doing it all wrong.
What Not To Do
You can’t simply pin your posts to your board and think that’s it, followers will find you. As I have learned, it just doesn’t work that way, even though I really wished it did. Like any other social media sites, you have to work at it.
How To Use Pinterest
Step 1. If you are a blogger, you need to get a Pinterest account for businesses. Go ahead, it’s free! The bonus is that you get access to your Pinterest analytics so you can analyze your success.
Step 2. Create pinnable images for your blog post. It took me a while to do this because of the way my site is set up, horizontal images look best for my posts. Now, I create two blog images, one title block for the top of my post, and one pinnable image at the end of my post.
Step 3. Created a template/style guide for all my images so the look stays consistent and they are easily recognizable as being part of your brand. I only recently created my own style guide (on the advice of The Blog Genie), so my older images don’t follow any kind of consistency, but they will now. The dimentions I use for my pinnable images is 735 px for the width and 1100 px for the length. Make sure that you create meaningful descriptions for each of your pins and that your images are appealing to the eye.
Step 3. Create a board on your Pinterest account called ” My blog post” or something along those lines. That’s where I first pin all my images as soon as I create a new post. Make sure that you create meaningful descriptions for each of your pins and that your
Step 4. Later in the day, I will go back to my Pinterest page and repin the image to a different board that fits the category. For example, I write about Technology for Running, Fashion for Running, Beauty etc, so I have created boards that fit all those categories.
Step 5. Pin and repin, and repeat, repeat, repeat. Step 5 is very important. You must keep your pins going. Now, I don’t only repin my own images, I also find other great pins (and I read every article attached to those pins to make sure they are suitable) and repin them as well. I love Pinterest as a source of inspiration for everything in life.
It does take some time and effort but by following the steps above, I finally started seeing some referrals on Google Analytics from Pinterest, and it’s gaining momentum. The image below shoes my Pinterest Analytics. Notice how all my average monthly numbers are going up, up and up some more.
So, there you have it, my secret recipe to Pinterest success! Now if you liked this post and though it was useful, please go ahead an pin the image below to your Pinterest board. If you are already a Pinterest expert, do you have any helpful tricks to pass along to a beginner?